Swallowfield plc

Change management

Re-introduction of the Company to the Capital Markets

Swallowfield is a market leader in the development, formulation and supply of personal care and beauty products, whose customers include many of the world’s leading brands. In 2013, a new management team conducted a review of the business and re-focused its strategy around four key pillars of growth. A year later and with the benefits of the new model coming through, the Company engaged with Alma to help introduce the new Swallowfield to a wider audience, highlight the progress being made and build support for the management team should they seek to raise equity for corporate activity.

In June 2016 Swallowfield raised £8.6 million via a Placing at a price of 155p to enable them to acquire The Brand Architekts, helping them accelerate one of their key pillars of growth. The Placing was heavily oversubscribed, introduced several new institutions to the shareholder list and the placing price represented more than a 50% premium since August 2015.

Chris How, Chief Executive at Swallowfield, says::

“Alma has helped us to communicate our story in a way that is truly representative of the business today. When a listed company goes through change it can be difficult to alter perceptions accordingly, yet through a constant focus on our key messages and highlighting the progress made against our strategic objectives, we have been able to position Swallowfield accurately.”

Contact us

Alma PR
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71-91 Aldwych
London WC2B 4HN

+44 020 8004 4217
josh@almapr.co.uk

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